Today the White House and the federal Department of Education, in partnership with the Ad Council, launched a campaign designed to reduce chronic school absenteeism.
The press release states as follows:
You may recall that last October, the Department of Education, along with three other agencies announced a joint program to combat chronic absenteeism. Dear Colleague Letter 115 LRP 48468 (Depts of Labor, Justice, Education & HUD 10/7/15)
You can read the current DOE fact sheet here.